The challenge
A monolithic storefront had degraded to a four-second mobile load. Peak trading events required a manual scaling runbook, and every content change needed an engineering release.
What we did
We rebuilt the storefront as a composable, statically-generated application with incremental regeneration, and cut traffic over progressively behind a routing layer so the legacy platform stayed available throughout.
The result
- -71%
- Time to first byte
- +23%
- Mobile conversion
- 0 hrs
- Downtime at launch